2024 BRAND PARTNERS


Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 56 years of innovation and design experience, SMITH is widely known today a…

Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 58 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.


With over 65 million BOA-powered products worldwide, the award-winning, patented BOA Fit System is available across numerous categories including snow, golf, cycling, athletic, outdoor, utility/safety, and medical.

With over 65 million BOA-powered products worldwide, the award-winning, patented BOA Fit System is available across numerous categories including snow, golf, cycling, athletic, outdoor, utility/safety, and medical.


Creators of modern, minimal everyday carry products made for people who live adventurously.


The pioneer in e-cargo bicycles designed for car-free utility and family fun. Xtracycle spurred North America’s cargo bike boom 25 years ago with its innovative longtail engineering, dedicating the decades following to perfecting a balanced ride quality, carrying capacity, and safety. Today, Xtracycle empowers riders to have more sustainable experiences in everyday life with the ability to turn daily routines into rejuvenating adventures.



Carbitex was born from the idea that creating advanced materials sparks ingenuity. Its patented carbon fiber composites have uniquely flexible characteristics offering a combination of benefits never before possible. With three distinct technology platforms, Carbitex is focused on the footwear market and partners with top brands like adidas, Scott and Altra. Backed by rigorous lab and field testing, Carbitex flexible carbon fiber composites set a new proven standard felt by athletes worldwide.


By women, for women, and with women, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job.


Since inventing the original PolarFleece in 1981, Polartec continues to advance the science of fabric by creating problem solving technologies that improve the user experience among the world’s premium outdoor, sport, workwear, and lifestyle products. They are the only company on the market who develops and manufactures comprehensive solutions encompassing base layer, mid layer, and outer layer under one brand, offering a wide range of functionality; including lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, and enhanced durability.